David Tyler

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University researcher helps identify top NFL rivalries

With the NFL season rapidly coming to a close as four remaining teams vie for a spot in the 2017 Super Bowl, what will be the next big rivalry that develops?

Tyler interviewed about best, worst basketball cities for fans

David B. Tyler, assistant professor of sport management at Western Carolina University, was interviewed recently for an article published on the WalletHub.com site titled “2015’s Best & Worst Cities for Basketball Fans.”

Tyler responds to questions about the NBA and gambling, establishing football and/or basketball franchises in Europe, the earmarks of a good fan, and thrifty fandom.

Last fall, Tyler and a colleague at Northern Kentucky University, Joe Cobbs, co-authored a study on the intensity of football rivalries that ranked them by school.

Student presents research related to marketing travel courses

Autumn Earle, a senior from Hickory majoring in sport management and marketing, presented “In the Eyes of the Beholder: Student Perceptions of Value in Short-Term Travel Courses,” at the Atlantic Marketing Association conference held in Asheville in September.

Earle, who had participated in a marketing-focused travel course to England led by David Tyler, an assistant professor of sport management, worked with him to investigate what student travel course participants find most valuable about their experiences.

Motivating their research was the challenge faculty members face marketing short-term travel courses. Tyler said such experiences can be valuable to students’ education as global citizens and can broaden their career options, but sometimes faculty members struggle to recruit enough students to make such courses viable. The cost and time necessary to participate in short-term travel courses as well was anxiety can deter participation, he said.

To identify what students find most valuable about their participation in order to aid course marketing efforts, Earle and Tyler interviewed students who have participated in short-term travel courses to England and Japan. Their research suggested students felt the three most valuable aspects of their experiences were interacting with a foreign culture, meeting with professionals in the industry, and the experiential and hands-on nature of the coursework.

Categories | The Reporter


Photos | WCU News Services

Commencement 2017
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