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University Marketing unveiling new business card, letterhead design

University Marketing is debuting new business cards and letterhead for campus this month, moving away from the climb lines and introducing a bolder, more modern design.

The new brand is more modern and features upward moving angles.

The new brand is more modern and features upward moving angles.

In addition to the new stationery, the marketing unit is also introducing new designs for name badges, expand banners, program brochures and a new Power Point template, said Robin Oliver, WCU’s director of marketing.

“The evolution of marketing materials was influenced by multiple campus conversations about the university brand over the course of 2014,” Oliver said.

The new letterhead also formally introduces the recently approved brand signature mark, which was created under the direction of a cross-divisional committee this spring, she said. The signature mark allows campus departments and units to have a more visible and flexible identity.

For more information on the signature mark use guidelines, see the updated “Style Guide” at branding.wcu.edu. Additional information and pricing for new materials can also be found on the branding website.

To hasten the move to the new stationery and marketing templates, University Marketing is collaborating with a WCU faculty member on a recycling initiative. Sloan Despeaux, professor in the Department of Mathematics and Computer Science, is collecting old business cards for a multi-campus project in which students will be building a fractal object. Old business cards, along with any other marketing materials that need to be recycled, should be brought to Suite 401 in H.F. Robinson Administration Building by Monday, Sept. 21. Anyone who participates will be entered to win a free Eno Hammock from Brand Experience.

In addition, the University Print Shop will offer a discount on small volume orders of the new business cards through the end of the calendar year, providing orders of 100 for only $25.

Departments and units should plan to update appropriate materials no later than Aug. 30, 2016, Oliver said.

To request an update of existing marketing materials, go to http://www.wcu.edu/discover/wcu-brand/ and fill out a creative services request. For more information about the new materials, contact Robin Oliver at 828-227-3559.

– Contributed information

Categories | The Reporter


Photos | WCU News Services

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