Noteworthy News

Student presents research related to marketing travel courses

Autumn Earle, a senior from Hickory majoring in sport management and marketing, presented “In the Eyes of the Beholder: Student Perceptions of Value in Short-Term Travel Courses,” at the Atlantic Marketing Association conference held in Asheville in September.

Earle, who had participated in a marketing-focused travel course to England led by David Tyler, an assistant professor of sport management, worked with him to investigate what student travel course participants find most valuable about their experiences.

Motivating their research was the challenge faculty members face marketing short-term travel courses. Tyler said such experiences can be valuable to students’ education as global citizens and can broaden their career options, but sometimes faculty members struggle to recruit enough students to make such courses viable. The cost and time necessary to participate in short-term travel courses as well was anxiety can deter participation, he said.

To identify what students find most valuable about their participation in order to aid course marketing efforts, Earle and Tyler interviewed students who have participated in short-term travel courses to England and Japan. Their research suggested students felt the three most valuable aspects of their experiences were interacting with a foreign culture, meeting with professionals in the industry, and the experiential and hands-on nature of the coursework.

Categories | The Reporter


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